Thermochromic ink technology

To engage consumers, Crown offers its thermochromic ink technology which changes color to indicate when the beverage inside the package has cooled to its ideal drinking temperature.

Most recently utilized by Molson Canada on its 12 oz and 16 oz cans of Coors Light, Crown's thermochromic ink technology transforms the package's white snow-capped mountains to a deep shade of blue to indicate when the beer is "as cold as the Rockies." The distinctive package was recently recognized with a Gold award at the biennial PAC Leadership Awards, a national packaging competition in Canada.

Thermochromic inks are spot applied to packaging graphics, helping specific design elements emerge as the temperature of the can decreases. At room temperature, the ink is colorless, but when chilled, can appear as several different colors including blue, green, red and black. The inks can be customized to the temperature requirements of individual beverages, ranging between 43 and 46 degrees Fahrenheit or six and eight degrees Celsius.

To engage consumers, Crown offers its thermochromic ink technology which changes color to indicate when the beverage inside the package has cooled to its ideal drinking temperature.

Most recently utilized by Molson Canada on its 12 oz and 16 oz cans of Coors Light, Crown's thermochromic ink technology transforms the package's white snow-capped mountains to a deep shade of blue to indicate when the beer is "as cold as the Rockies." The distinctive package was recently recognized with a Gold award at the biennial PAC Leadership Awards, a national packaging competition in Canada.

Thermochromic inks are spot applied to packaging graphics, helping specific design elements emerge as the temperature of the can decreases. At room temperature, the ink is colorless, but when chilled, can appear as several different colors including blue, green, red and black. The inks can be customized to the temperature requirements of individual beverages, ranging between 43 and 46 degrees Fahrenheit or six and eight degrees Celsius.

To engage consumers, Crown offers its thermochromic ink technology which changes color to indicate when the beverage inside the package has cooled to its ideal drinking temperature.

Most recently utilized by Molson Canada on its 12 oz and 16 oz cans of Coors Light, Crown's thermochromic ink technology transforms the package's white snow-capped mountains to a deep shade of blue to indicate when the beer is "as cold as the Rockies." The distinctive package was recently recognized with a Gold award at the biennial PAC Leadership Awards, a national packaging competition in Canada.

Thermochromic inks are spot applied to packaging graphics, helping specific design elements emerge as the temperature of the can decreases. At room temperature, the ink is colorless, but when chilled, can appear as several different colors including blue, green, red and black. The inks can be customized to the temperature requirements of individual beverages, ranging between 43 and 46 degrees Fahrenheit or six and eight degrees Celsius.